MREA: Systematizing Lead Generation

This course will help team members create lead generation systems that support millionaire-level production. Learn how to leverage good marketing, technology tools and your team to implement and maintain a massive lead generation program.


  • Learn to create a large database that is constantly fed with new leads and new opportunities.
  • Communicate to your database systematically using contact management software.
  • Institute systems for lead management and focus on seller leads.
  • Incorporate both marketing and prospecting activities into your lead generation program to increase productivity.
  • Cultivate your referral database so that your next opportunity is just a click away.
  • See a dramatic increase in your listings and closed transactions.


  • Mega agents and their team members: assistants, marketing and administrative managers, lead coordinators
  • Solo agents who are systematizing their lead generation
  • Team leaders
  • Coaches