Value is at the heart of all businesses because all businesses are an exchange of value. You determine the value that you provide and your clients determine how valuable it is to them. The goal of this material is to help you understand how important value is and how you can build your business around it.

Value² is a four-hour workshop based on the Value2 course written by Gary Keller, Jason Abrams, and Jay Papasan. This workshop is suitable for all Keller Williams associates and is best conducted in person in a classroom setting.